Hay has completed the renovation and expansion of its shop in central Copenhagen, Hay House 2.0, which has been given a colourful update by the company's in-house team and now also holds a showroom and an events space. Located in an art nouveau-style building on Amagertorv in central Copenhagen, Hay House 2.0 now spans four floors in the building.

After an upstairs neighbour moved out, the company took over the two upper floors and used them to create a showroom and an events space that can also be used as a restaurant.

Co-founders Mette and Rolf Hay designed the interiors of the new rooms themselves, together with Hay's in-house design team. 

While the Hay store on the lower levels features plenty of HAY's signature vibrant colours, the new showroom, while still colourful, has a slightly more muted colour palette with a multitude of soft greys, greens and blues.