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From a small furniture store in Småland in 1895 to representing some of the Nordic region’s most sought-after design brands today – Gulled has a unique history.
The interest in furniture and design has grown and evolved over a long time.
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The Journey That Shaped a Passion
For Henric and Johans father Calle, it all began at Svenssons in Lammhult, where the foundation was laid. Then came the years at Zachrissons in Gothenburg, which opened new perspectives. At Silfverbergs, the eye for detail and quality was refined – and when Calle started selling Baumann in the 1970s, the journey took a new direction. That was when he discovered that Italian design was closest to his heart.
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Continuing the heritage
At home, classics like Tuben, 7:an, X-line, and the iconic Maralunga sofa were long present. During the 1990s and early 2000s, Italian brands became the very livelihood and planted the seed for the next generation.
Henric and Johan took on the challenge: to see how this family business could continue to evolve.
Together with Bodil they carry on the family legacy.
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